About marketing Automation Flow Reports

Activity reports are meant to give you specific insights about the setup of your activity, and the impact it has had on your Audience growth and data collection.

Here you will find information about how profiles interact with your Marketing Automation flow.

Please allow up to 10 minutes for Profile data to be available in your Marketing Automation Report. After the flow has been activated, Audience must process and store the data into Profiles before it becomes available.


In this article

View Marketing Automation Flow Report

1. Make sure you're in the Active & Paused tab of the Marketing Automation tool.


2. Locate the flow you wish to see the report of. Consider that reports are available directly after the flow has been activated, but actual figures take time to come in.


3. Either double-click the flow or click on the Flow and click Report on the Bottom bar.


4. There's the report!


5. Choose a time period from the drop-down on the top right to display accurate statistics.



Here's an overview of your Marketing Automation flow.

Working name

This is the name that was chosen for the sign-up bar, and is only displayed and used internally.


Activation date

This is the date you activated this flow.


Profile Activity

Here's how APSIS One profiles have interacted with your Marketing Automation flow.

You'll see statistics for different actions, as well as a timeline graph.


The numbers above Total reflect the total amount of times that the profiles performed the action.

Unique refers to the amount of profiles that performed the action.

Here's more about each statistic:

Started: Entered the flow.

Active: Currently active in the flow.

Completed: Successfully completed this flow.

Cancelled: Left your flow.

Node Stats

To reach Node Stats, click on the Node Stats tab of the Marketing Automation flow Report.


About Node Stats

Node stats gives you get a better overview of how the nodes of your flow are performing, with percentages and graphs that help visualise the flow's progress and impact on your Audience. It is also possible to see and export the profiles in each node of the flow.

Read more about Node Stats...

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