About Reports

APSIS One provides you with reports for each activity you perform in the platform. In SMS reports you will find the essential information about how your SMS campaign was set up and how it performed. With this valuable information, it will be possible for you to analyse your marketing efforts and how effective your campaign has been.

Please allow up to 10 minutes for Profile data to be available in your SMS Report. After the SMS has been sent, Audience must process and store the data into Profiles before it becomes available.


In this article


Report Details

Click on the tabs to the left of the Report to see the details of the performance of your SMS activity.

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A maximum of 25 profiles will be shown on the list. Double-click them to jump straight into their Profile View, and to take a closer look at their latest response data, website interactions, attributes, etc.

If any Profiles were deleted or locked in your Audience after you sent this SMS activity, you will see a message pointing out how many were deleted. To see how many Profiles unsubscribed, see the Unsubscribed tab.

To see the full list, click Export on the top right. The Profiles will be downloaded in a CSV or XLSX file.

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About Bounces

It may happen in your sendings that there is one or more SMS numbers that cause or have caused a bounce. For more information about bounces, head over here and see "bounce" and "bounceReason".

If a soft bounce happens, the sending will be retried every hour for up to 48 hours after the initial send time. No further action will be taken.

If a hard bounce happens 3 times, there will be no future attempt to message the recipient(s). If the third hard bounce happened in a previous sending, it will not be sent in the present sending. If the third hard bounce happens in the present sending, there will not be another attempt in future sendings. Consequently, hard bounces will affect the total count of your SMS messages.


SMS Details

Here's the basic details about your sent SMS activity.

SMS Name: This is the name that was chosen for the SMS campaign, and is only displayed and used internally.

Sender Name: This is the name shown on the recipient's mobile phones when they receive your SMS.

Sending To: Here's the Consent list you sent the SMS to. Click on the arrow to expand and see all your segmentation settings.

Send Time: The exact date and time your SMS was set up to be sent.

Total Credits: The total number of SMS credits spent in this SMS activity.


SMS Overview

Here's the basic details of your SMS activity.

See how many were successfully delivered and how many bounced in the graph and the legend on the right.

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SMS Breakdown

Hover over the icons and rows to learn more about what every statistic means:

Clicks: The number of times any link in the SMS was clicked.

Unique: The number of Profiles that clicked a link in the SMS.

Unsubscribe: The number of Profiles that decided to opt-out through this SMS.

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Report Details

Click on the tabs on the left of the Report to see the details of the performance of your SMS activity.

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Sent: On the Sent tab of the SMS report you will see a rundown of how many Profiles the SMS was sent to.

Delivered: On the Delivered tab of the SMS report you will see a rundown of how many Profiles received the SMS.

Clicks: On the Clicks tab of the SMS report you will see a rundown of how many Profiles clicked the links in the SMS

Under Links, you can see how every different link performed, and their unique link IDs. The IDs can be used later for segmentation purposes, for example. Learn more about Segmentation.

Under Profiles you'll see the Profiles who clicked.

Bounces: On the Bounces tab of the SMS report you will see a rundown of how many bounces your SMS had, and which were the Profiles that bounced.

Unsubscribe: On the Unsubscribe tab of the SMS report you will see a rundown of how many Profiles unsubscribed from your communications.


Create Segment

In APSIS One, you can create Segments from the SMS Report of any of your activities.

For example, if you wanted to check-in with recipients who didn't engage with a specific SMS, you can try to send them an SMS reminder or reach out to them via Email.

The Segment would include the Profiles who opened your SMS, and it can be saved and used directly, or serve as a starting point for a new Segment. Afterwards, you can exclude the Segment in the Send to step of your reminder Email or SMS, and check-in with your recipients in another channel! Only those who didn't open your SMS would receive the reminder.

Click here to learn how to make a Segment from a report.

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