About Consent Lists and Topics
With Consent lists you keep track of your subscribers' consent, see how many Profiles are in each list, and communicate with them.
Topics, on the other hand, categorise your subscribers according to their interest in relation to your brand. Visitors, customers and subscribers always provide consent on Topic level.
To emphasise: Consent lists do not work like any other mailing list you may be familiar with. They are closer to being a cloud-form method of grouping subscribers based on what they decide to give you consent on.
Let's see it like this: Profiles provide consent on Topic level, according to the reason and frequency that you will be addressing them.
With Consent lists you group subscribers according to their interest or participation with your brand, so that you can potentially message more than one type of subscriber at a time (topic).
You may have a Consent list per domain, for example, to make sure that their campaigns are in their language. Adding Topics to your list will then allow you to send specific content, tailored to the interest expressed in relation to your brand.
Still, visitors may belong to more than one Consent list or Topic, depending on how you decided to structure your Audience.
Topics are not to be confused with Segments: Segmentation allows you to specify, during your Email and SMS activities, which types of Profiles you want to communicate with
Segments work like an optimised, personalised method of targeting Profiles. You may build several Segments and mix and match them in different campaigns. This, without affecting the data existent in profiles, Topics or Consent lists.
Profiles that belong to a Segment in any moment may not belong to it later. Profiles that don't belong to a Segment may do in the future: Segmentation is, in short, an intelligent dynamic filter.
Business to Customer Example
Your business has a wide range of products, so you may create a Consent list for each one (kitchen, bathroom, outdoors, pets...) and then add Topics within the lists to keep track of their preferences (appliances, sewing materials, pet rabbit accessories and premium bedding). Businesses with different product types may have a Consent list for women's wear that contains shoes, tops, bottoms and accessories as Topics; while another business could have a Consent list for their periodical newsletters with weekly, monthly or quarterly Topics.
Business to Business Example
Your business provides services to companies all over the world. Given that you have a Section for each continent, you then decide to create a Consent list for each country. You may have several customers per country. So, you create a Consent list per country and in every Consent list you will add Topics that match each one of your customers. That way, whenever you need to communicate with all your customers from Finland (Consent list), you may choose to do so and decide whether every customer in Finland is receiving your communications or only some of them (Topics).
All examples are not only fictional, but only meant to provide pedagogical aid. Every APSIS One Account Owner or Admin User has the freedom to decide how they wish to structure their Audience.
Levels & Types of Consent
There are levels and types of consent for subscriptions in APSIS One Profiles. You can see a comprehensive summary of Profiles' consent changes in their Consent Timeline.
Individuals can provide and withdraw different types of consent, in various levels.
Profiles' consent can be generally divided in two different statuses, and this is often enough to understand whether a Profile will or will not receive your communications:
Opt-in: Subscribed, provided consent.
Opt-out: Unsubscribed, withdrawn consent.
However, there are different types of consent, and this is most relevant to you when enabling Double Opt-in!