APSIS One is designed and built to make you more efficient, as we aim to be a helpful guide into digital marketing.

In Marketing Automation this means two things: pre-defined flows for some of the most commonly used flows, and the ability to save your own flows as templates.

The pre-defined flows are perfect to get you started, but still just as useful for experienced users who aim to cut down on repetitive tasks. Pick a flow that best fits your needs and make adjustments to fit your business.

Looking for ideas?

Read more about our Marketing Automation use cases in this article!

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In this article


Newsletter Signup Flow

Greet your new subscribers as they sign-up to your Email or SMS communications in your website.

Read more about the benefits here!

To set up this flow, you'll need:

Simply set up the Listen node to listen for the Consent Event, that way it will bring Profiles in as they sign-up via your Sign-up bar.

Have you read about Double Opt-in?

Double Opt-in is an efficient way to make sure that every subscriber confirms their subscription when they provide their email address. You must enable Double Opt-in in your Section and your Sign-up bar.

Head over here to learn more.


Birthday Flow

Send warm birthday wishes to your subscribers on their special day! This flow helps you nurture your customer base with a nice surprise on their birthday.

Read more about the benefits here!

To set up this flow, you'll need:

  • A Consent list and Topics where you collect your visitor's consent

  • A Form where you request your visitor's Date of Birth Attribute (optional)

Simply set up the Listen node to bring Profiles in when their Date of Birth Attribute matches the current date!

You also have two handy options:

Repeat every year: If you would like Profiles to enter this flow every year, select the Repeat every year button. This is a useful feature for birthdays, anniversaries, etc.

Only on Milestone birthdays (e.g. 40th, 50th): A Milestone birthday is a commonly celebrated decade. This is a good feature for flows that target Profiles on an important birthday, like turning 50 years old. If you would like Profiles to enter the flow once the date of this Attribute reaches a new decade (every 10 years from the date in the Attribute value), select the Only on Milestone birthdays button.

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Specific Date Flow

Want to reward your subscribers for their loyalty, or perhaps congratulate them on a special anniversary? Or, why not notify your customers about an important renewal?

Read more about the benefits here!

To set up this flow, you'll need:

  • A Consent list and Topics where you collect your visitor's consent

  • A Date-type Attribute to collect your Profile's special date

  • A Form where you request your visitor's information (optional)

Simply set up the Listen node to bring Profiles in when their Date Attribute matches the current date! As with the birthday flow, remember the bonus options:

Repeat every year: If you would like Profiles to enter this flow every year, select the Repeat every year button. This is a useful feature for work anniversaries, subscription renewals, etc.

Only on Milestone birthdays (e.g. 40th, 50th): A Milestone birthday is a commonly celebrated decade. This is a good feature for flows that target Profiles on an important date, like being your customer for 20 years. If you would like Profiles to enter the flow once the date of this Attribute reaches a new decade (every 10 years from the date in the Attribute value), select the Only on Milestone birthdays button.

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