About the Email Node

Send an Email to those Profiles who enter the node.


Click Create a new email to create a new email from a blank or custom template.

For more detailed information about the Email Editor, take a look at the Email Editor section.

In the first step of creating a Marketing Automation Email node, you'll choose a Consent list and Topics for this and all your Email nodes. All Email nodes created afterwards will send to the same Consent list and Topics.

You can change the Consent list and Topics in your Flow Settings under the Consent tab. Read more about Flow Settings...

Node Stats

In the Node Stats functionality, you can see the Email Report as your flow sends emails to the Profiles that reach the node. Read more about Node Stats...


Personalisation in Marketing Automation Emails

If you're creating an Email activity for an Email node in a Marketing Automation flow, you may notice a feature that's available only within that tool: Event data personalisation!

The inline text editor allows you to use Event data in your email, which in turn provides extra possibilities for personalised emails for those Profiles who enter your Marketing Automation flows. The Event data available here corresponds with the Event you chose in your Listen node.

These work just like Data tags above, simply expand the Event data drop-down in the inline text editor and select a data point from the Event in your Listen node.

Head over here to read more about Event Data tags, or jump to Link Settings to learn about all you can do with Personalisation tags in the links of your email!

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