About Tracking

After adding and verifying your domains and languages, you'll see an option to Add Tracking.

Tracking feeds website interaction data into APSIS One, and allows you to enrich Audience Profiles. Make sure that you've installed the Tracking Script and have an active Cookie Banner for this feature to work as intended.

If you have multiple languages set up for your domain, you will have to add tracking for each language. The option to Add Tracking will be shown once you save your language.

If you're wondering about what sort of data is collected, take a look at Tracking Website Interactions. The data collected depends on how you set up tracking for your domain.



In this article


How to Add Tracking to a Domain

1. After adding your domain, click Add Tracking to get started.

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2. Tick the boxes that correspond with the visitor data you wish to track. Here are the available options:

  • Google Analytics

  • Google SEO/SEM

  • Page view

  • Facebook ad referral

  • File download

  • LinkedIn

  • Site Searches

  • External links

If you're wondering about what sort of data is collected, take a look at Tracking Website Interactions. The data collected depends on how you set up tracking for your domain.

3. If you wish to collect site searches, enter a search key.

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About the Search Key

The search key will allow APSIS One to identify when a visitor performs a search in your website.

To locate the search key, perform a search in your website and take a look at the address bar of your browser. The address bar will display the search key as a URL parameter followed by the search parameter.

For example, if searching for "denim":

http://www.heartland.com/catalogsearch/result/?q=denim

The search key is q in this example.

If you're having difficulties locating the search key of your website, please reach out to the development team of your organisation or contact Support.

4. It is possible to track when visitors leave your domain by clicking a link that sends them to a different website.

If you choose to track external links, choose whether you'd like to track this behavior for all or specific domains (the website your visitors go to).

5. Done? Click Save.

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How to Add Tracking to a Domain's Language

1. After adding a language to your domain, click Verify. Afterwards, click Add Tracking to get started.

tracking1.jpg

2. Tick the boxes that correspond with the visitor data you wish to track. Here are the available options:

  • Google Analytics

  • Google SEO/SEM

  • Page view

  • Facebook ad referral

  • File download

  • LinkedIn

  • Site searches

  • External links

If you're wondering about what sort of data is collected, take a look at Tracking Website Interactions. The data collected depends on how you set up tracking for your domain's language.

3. If you wish to collect site searches, enter a search key.

tracking3.jpg

About the Search Key

The search key will allow APSIS One to identify when a visitor performs a search in your website.

To locate the search key, perform a search in your website and take a look at the address bar of your browser. The address bar will display the search key as a URL parameter followed by the search parameter.

For example, if searching for "denim":

http://www.heartland.com/catalogsearch/result/?q=denim

The search key is q in this example.

If you're having difficulties locating the search key of your website, please reach out to the development team of your organisation or contact Support.

4. It is possible to track when visitors leave your domain by clicking a link that sends them to a different website.

If you choose to track external links, choose whether you'd like to track this behavior for all or specific domains (the website your visitors go to).

5. Done? Click Save.

tracking4.jpg
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