Double Opt-in

Double Opt-in allows you to confirm the subscription of those Profiles who opt-in to your communications by providing their Email consent.

In the Double Opt-in tab of your Section you can customize your Double Opt-in email and confirmation page.

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In this article


About Double Opt-in

Double Opt-in allows you to confirm the subscription of those Profiles who opt-in to your communications by providing their Email consent.

Consider that Profiles that opt-in via a Sign-up bar or Form without Double Opt-in enabled, are subscribed via the File Import Wizard or any other sources, will gain the Opt-in type of consent (as opposed to Confirmed Opt-in).

Once a visitor has provided their consent, and depending on your Form's messaging and Terms & Conditions or Consent Element, they will receive an email message where they are asked to confirm their subscription.

This email will lead them to a landing page where they can confirm their subscription and then back to your website, promoting a successful Profile merge if it happens in the same device and/or browser. Until they've confirmed their subscription, their Profile will show their email channel consent as pending. Read more about consent...

Profiles with a Pending Opt-in Email type of consent will not receive any of your sendings until they confirm their subscription.

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Before you can enable Double Opt-in in a Form or Sign-up bar, you must complete these settings.

Double Opt-in makes for an easy and secure way to make sure that the visitor who provided consent is the same individual who owns the email address, and even shows a confirmation to the Profile once they've verified their identity.

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How to Enable Double Opt-in

The Email Details are the basic, essential settings for Double Opt-in. However, we suggest that you review the design of the email and confirmation page for it to match your branding guidelines. Continue reading this article for more details on the email and confirmation page design.

Once done with your email details and design, click Save to activate Double Opt-in.

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Double Opt-in Email

This is the first email they receive once they sign up for your email communications. In this section you may adjust the email's details, sender information and the email's design.

Adjust the details of your email so that it's recognized instantly by the recipients.

Email Details

Enter a Subject line, pre-header text, as well as the sender details for the Double Opt-in email.

Make sure that your name and email match your business's address, and that your reply email will make it easy for Profiles to contact you if they find it necessary.

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Double Opt-in Email Design

In this section you can Preview your existing Double Opt-in email design, and make any changes you deem necessary with APSIS One's Email Editor.

Click Preview or Edit to take a look at your Double Opt-in email.

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Email Preview

In Preview, you can see how your Double Opt-in email looks like. Toggle the desktop, mobile and text version of your email to make sure it will work perfectly in all devices.

This is how the default Double Opt-in email looks like:

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Edit Email

Once you click Edit, you will be taken to the Email Editor. If you need more guidance, check out the Email Editor section where we have all the details and step-by-step guides that will help you make the most out of this feature.

If you need a hand with the design of your email, take a look at Email Design Tips & Tricks.

The Double Opt-in email can be customized just as any other email created with APSIS One's Email Editor.

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Email Opt-in Link

For your Double Opt-in email to work as intended you must include an Opt-in link.

This is the link that your subscribers must click in order to reach a confirmation page where they can confirm their subscription, so make sure that it stands out from the rest of your email and that it's easily accessible in all devices.

You may add an opt-in link to most of the Elements available in the Design Panel, either via the Element Settings as shown in the image above, or via the Inline Text Editor as shown below:

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To read more about link settings, head over to this article.


Confirmation Page

Recipients will see this page once they click the link in your Double Opt-in email. By clicking the button on this page, they can confirm their subscription to your communications. After confirming their subscription, they will be redirected back to your website automatically.

Here you may adjust the page's content and its design.

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Confirmation Page Details

Enter a title for the confirmation page. This is the title that will be displayed in the browser when the subscriber reaches the confirmation page.

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Confirmation Page Design

In this section you can Preview and Edit your confirmation page, and make any changes you deem necessary with APSIS One's Email Editor.

Click Preview or Edit to take a look at your confirmation page design.

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Confirmation Page Preview

In Preview, you can see how your confirmation page looks like. Toggle the desktop, mobile and text version to make sure it will work perfectly in all devices.

This is how the default confirmation page looks like:

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Edit Confirmation Page

Once you click Edit, you will be taken to the Email Editor. If you need more guidance, check out the Email Editor section where we have all the details and step-by-step guides that will help you make the most out of this feature.

If you need a hand with the design of your page, take a look at Email Design Tips & Tricks.

The confirmation page can be customized just as any other email created with APSIS One's Email Editor.

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Confirmation Opt-in Link

For your Confirmation page to work as intended you must include an Opt-in link.

This is the link that your subscribers must click in order to confirm their subscription, so make sure that it stands out and that it's easily accessible in all devices. After clicking this link, they will gained a Confirmed Opt-in type of consent, and will be redirected to your website.

You may add an opt-in link to most of the Elements available in the Design Panel, either via the Element Settings as shown in the image above, or via the Inline Text Editor as shown below:

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To read more about link settings, head over to this article.

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