About Attributes

Attributes are containers of essential Profile information belonging to an individual that has interacted with your brand, like a name, location, phone number, Email address, customer status, etc.

Once Attributes have been added to a Profile, they can be used for segmentation and personalisation purposes (e.g. a segment containing Profiles of only those who live in Australia; an SMS including the value of an Attribute: "Hi ##firstname##" = "Hi Anita!").


In this article


Attribute Properties

As to their properties, Attributes have a name, a type and a value.

The name of the Attribute determines (or should determine, in the case of custom Attributes) which type of data will be collected (firstname, birth date, mobile).

The value of the Attribute is the actual data associated with the Profile, tracked as an Attribute.

Finally, the type of the Attribute determines the shape or form of the data (text, date, number).

These are the five types of Attributes you can choose to track with APSIS One:

Text: UTF-8 encoded text (string) value with a 1000-character limit. For example: Female, Non-binary, Male.

True/False: A boolean Attribute. For example, downloaded the app = true. The supported values are: true or false (lower case).

Number: A field for numbers, like an age or a phone number.

Timestamp: An integer value the same as the date field, yet this Attribute will also track the time as well as the date in Unix format.

Number w/decimals: Same as the number field, yet this one has the ability to track numbers with decimals. Like a person's height.

Date: A date of birth, for example.

Curious about data formats?

Head over to this article for in-depth information about the data formats in APSIS One.


Default Attributes

The Attributes that APSIS One tracks by default are the following:

  • First name: The first name or names of the person associated with the Profile.

  • Last name: The last name or names of the person associated with the Profile.

  • Email: The email address the person associated with the Profile provided with their explicit consent.

  • Mobile: The phone number the person associated with the Profile provided with their explicit consent. Phone numbers must contain no spaces or zeros at the start. The country code is mandatory. Follow the MSISDN format, for example: 46793699558.

  • Birth date: The date of birth of the person associated with the Profile.

  • CRM-ID: The customer ID associated with the Profile. It is exclusively created and managed internally.

Curious about data formats?

Head over to this article for in-depth information about the data formats in APSIS One.


Custom Attributes

These Attributes are created in your APSIS One Section's Data Model in order to track custom, specific data that is relevant to your business.

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