About Events

Events are logged into your APSIS One Profiles when they perform an action related to an existing APSIS One activity. They contain information related to the specific action the individual behind the Profile performed, and are organized in a timeline.

There are many types of Events, depending on what kind of activity they're related to. Continue reading this article for a brief rundown of each type of Event.


In this article


Response Data

Here you can find all the information about a Profile's response to your communications, sent via the Email or SMS tool. Opens, Clicks, and even Bounces. Read more...


Forms & Pages Events

All Profile interactions related to your Forms & Pages Landing pages, Sign-up forms, Pop ups and more. Read more...


Achievements

Points and other data they earned by reaching an Achievement node in a Marketing Automation flow. Achievement Events are created and logged into Profiles whenever they perform a positive action related to your Marketing efforts--with the Marketing Automation Tool, for example--effectively turning them into Sales, Marketing or Product leads.

The types of Achievement Events reflect whether they're a Sales, Marketing or Product qualified lead and, as additional Event data, a numeric value is added to the Event in order to reflect the value of their interaction. Read more...


A comprehensive timeline of a Profile's channel consent (opt-in, confirmed opt-in and opt-out) in relation to your APSIS One activities. Read more...


Website Interactions

Website Interactions reflect all of the Profile's browsing behavior in your domains, a timeline containing page views, product views, and cookie consent for example.

This data is a result of your Website Tool activities, or your Manual Data Tracking setup. Read more...


Custom Events

Custom Events allows you to be able to track what kind of data you need, by tailoring what kind of information is collected and stored in APSIS One Profiles. Read more...

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