Email Tool Events

Here are all the Events logged into Profiles as they interact with your Email tool activities.

The Event data associated with each Event allows you to create Segments in Audience to easily target Profiles in your APSIS One activities.


In this article


Sent

You've sent them an Email. Here are the types of data associated with this Event:

activityId: The ID for the particular activity that is considered the source of the Event. To locate an activity ID, open the activity. On your browser, take a look at the URL: the ID is the series of characters at the end of the URL. For example: "d9dda47c-6145-4a6d-96bb-63ec2c87b280".


Delivered

An Email you've sent has been successfully delivered. Here are the type of data associated with this Event:

activityId: The ID for the particular activity that is considered the source of the Event. To locate an activity ID, open the activity. On your browser, take a look at the URL: the ID is the series of characters at the end of the URL. For example: "d9dda47c-6145-4a6d-96bb-63ec2c87b280".


Opened

They opened an Email you've sent them. Email clients will identify an opened email when the images in the email load. So, if a Profile receives and opens an email from an email client that does not load the images initially, APSIS One may not receive the data about the Profile having opened that email. If they clicked the email, however, that Event will be logged as long as the link is tracked.

Here are the types of data associated with this Event:

activityId: The ID for the particular activity that is considered the source of the Event. To locate an activity ID, open the activity. On your browser, take a look at the URL: the ID is the series of characters at the end of the URL. For example: "d9dda47c-6145-4a6d-96bb-63ec2c87b280".

device: Refers to the device the Event took place.

location: The country where the Event happened, in the ISO 3166-1 alpha-2 format (SE, US, for example).


Click

They've clicked a link on an Email you've sent them. Here are the types of data associated with this Event:

activityId: The ID for the particular activity that is considered the source of the Event. To locate an activity ID, open the activity. On your browser, take a look at the URL: the ID is the series of characters at the end of the URL. For example: "d9dd666c-666-4a6d-666b-63ec2666b280".

device: Refers to the device the Event took place.

location: The country where the Event happened, in the ISO 3166-1 alpha-2 format (SE, US, for example).

id: Refers to the id of the link in the content associated with the Event.

url: Refers to the specific URL associated with the Event.

All URLs from links inserted into emails contain a unique link ID at the end. When using the Segment Builder to target all Profiles that clicked a link in your email, make sure to set up your condition to contain the original URL. For example: "Email - Click: url contains https://heartland.com/accessories/sunglasses".

title: The title of the link associated with the Event.


Bounce

An Email you've sent them wasn't delivered, it bounced. Here are the types of data associated with this Event:

activityId: The ID for the particular activity that is considered the source of the Event. To locate an activity ID, open the activity. On your browser, take a look at the URL: the ID is the series of characters at the end of the URL. For example: "d9dda47c-6145-4a6d-96bb-63ec2c87b280".

bounceCode: The code associated with the bounceReason.

bounceReason: The occurrence, associated with the Email client or provider, that caused the Email to bounce.

All Email Reports contain information about the delivery details of your email sending. To see which Profiles bounced and their corresponding bounce code and reason, export the Bounces section of the Email Report. Read more about Email Reports....

Here are the possible values for bounceCode and bounceReason, with all hard bounces in bold.

  • 1004 Other - Unknown

  • 2000 Hard - General hard bounce

  • 2001 Hard - Recipient email does not exist

  • 2002 Hard - Domain name does not exist

  • 2004 Hard - Closed email account

  • 3001 Soft - Mailbox is full

  • 3002 Soft - Recipient email server is currently too busy

  • 3003 Soft - Email account is inactive

  • 4000 Technical - General error

  • 4003 Technical - Network error

  • 4007 Technical - SPF authentication error

  • 4008 Technical - DMARC authentication error

  • 4009 Technical - DKIM authentication error

  • 9999 Soft - Unknown


Unsubscribe

They've decided to unsubscribe from your communications, through the unsubscribe link in an Email you've sent. Here are the types of data associated with this Event:

activityId: The ID for the particular activity that is considered the source of the Event. To locate an activity ID, open the activity. On your browser, take a look at the URL: the ID is the series of characters at the end of the URL. For example: "d9dda47c-6145-4a6d-96bb-63ec2c87b280".

topicIds: The ID for the Topics that the Profile unsubscribed from.


Abuse

They've reported an Email you've sent them as spam. The Profile is opted out from all communications related to the Section. Here are the types of data associated with this Event:

activityId: The ID for the particular activity that is considered the source of the Event. To locate an activity ID, open the activity. On your browser, take a look at the URL: the ID is the series of characters at the end of the URL. For example: "d9dda47c-6145-4a6d-96bb-63ec2c87b280".

sectionId: The ID for the Section related to the communication that the Profile unsubscribed from.

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