SMS Tool Events

Here are all the Events logged into Profiles as they interact with your SMS tool activities.

The Event data associated with each Event allows you to create Segments in Audience to easily target Profiles in your APSIS One activities.


In this article


Sent

You've sent them an SMS. Here are the types of data associated with this Event:

activityId: The ID for the particular activity that is considered the source of the Event. To locate an activity ID, open the activity. On your browser, take a look at the URL: the ID is the series of characters at the end of the URL. For example: "d9dda47c-6145-4a6d-96bb-63ec2c87b280".


Delivered

An SMS you've sent has been successfully delivered. Here are the types of data associated with this Event:

activityId: The ID for the particular activity that is considered the source of the Event.


Click

They've clicked a link on an SMS message you've sent them. Here are the types of data associated with this Event:

activityId: The ID for the particular activity that is considered the source of the Event. To locate an activity ID, open the activity. On your browser, take a look at the URL: the ID is the series of characters at the end of the URL. For example: "d9dd666c-666-4a6d-666b-63ec2666b280".

device: Refers to the device the Event took place. For SMS messages, the value is usually mobile.

location: The country where the Event happened, in the ISO 3166-1 alpha-2 format (SE, US, for example).

id: Refers to the id of the link in the content associated with the Event.

url: Refers to the specific URL associated with the Event.

All URLs from links inserted into SMS messages contain a unique link ID at the end. When using the Segment Builder to target all Profiles that clicked a link in your SMS message, make sure to set up your condition to contain the original URL. For example: "SMS - Click: url contains https://heartland.com/accessories/sunglasses".

title: The title of the link associated with the Event.


Bounced

An SMS you've sent them wasn't delivered, it bounced. Here are the types of data associated with this Event:

activityId: The ID for the particular activity that is considered the source of the Event. To locate an activity ID, open the activity. On your browser, take a look at the URL: the ID is the series of characters at the end of the URL. For example: "d9dda47c-6145-4a6d-96bb-63ec2c87b280".

bounceReason: The occurrence, associated with the mobile number, phone carrier, etc., that caused the SMS to bounce.


Unsubscribe

They've decided to unsubscribe from your communications, through the unsubscribe link in an SMS you've sent. Here are the types of data associated with this Event:

activityId: The ID for the particular activity that is considered the source of the Event. To locate an activity ID, open the activity. On your browser, take a look at the URL: the ID is the series of characters at the end of the URL. For example: "d9dda47c-6145-4a6d-96bb-63ec2c87b280".

maFlowId: The name of the tool that initiated the activity.

Topic: The ID for the Topic that is correlated with the Event.

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