Achievement Events

When a Profile earns an achievement set by an Achievement Node in a Marketing Automation flow, the achievement, points and monetary value will be displayed here.

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Here are the types of data associated with this event:

achievementId: A unique ID for the achievement associated with the Achievement Node.

type: What type of achievement the Profile earned: MQL, SQL or PQL. The type of achievement is a part of the Achievement Node settings.

points: The abstract numeric value assigned to the Profile upon reaching the Finish node and completing the flow.

value: The numeric monetary value assigned to the Profile upon reaching the Finish node and completing the flow.

sourceType: The tool considered as the source for this Event. In this case, it's the Marketing Automation Tool (For now this is the only source creating achievements, but we'll let you know when other tools start doing it too).

sourceId: The ID for the specific activity that corresponds with the achievement.

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