Levels of Consent

The level of consent encompasses to what extent the Profile has given or withdrawn consent. The type of consent is whether the Profile has given (opt-in) or withdrawn (opt-out) their consent.

Here are the levels of consent, from highest to lowest:

  • Account: Profiles can only opt-out from the Account level, whenever locked from your Audience. Overrides any existing consent in the lower levels. Profiles can be locked either from the Profile view or the File Import Wizard. Locking a Profile is permanent and irreversible.

  • Section: Profiles can only opt-out from the Section level, whenever migrated from APSIS Pro (opt-out all). Overrides any existing consent in the lower level.

  • Topic: Profiles can both opt-in and out from a Topic inside a Consent list.

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