Including Segments

Who receives my message?

By including Segments, you will be specifying exactly which demographic will be receiving your message. The specific details about your recipients will depend on the Segment you choose. Any profile that does not belong into your chosen Segment(s) will not receive your message.

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All or Any?

Now, there is another important aspect about including Segments. Do you wish to include all or any of the profiles that match your criteria?


Include All

Let's say you have two Segments, Segment A and Segment B.

If you include all profiles who match Segments A and B, only profiles who match both A and B will receive your message, while profiles that belong to only one or none of the Segments will not receive it.

For example:

Custom Segment A: Clicked on DME2018 Newsletter: Clicked on activity ID equals XXXXX.

Custom Segment B: Tagged as "VIP": tagged as "VIP".

Only profiles that have clicked on activity ID equals XXXXX. AND are tagged as "VIP" will receive the message. Profiles that belong to only one or none of the Segments will not receive the message.

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Include Any

Let's say you have two Segments, Segment A and Segment B.

If you include any profiles who match Segments A and B, then every profile that matches either Segments A or B, or both, will receive the message. Profiles that do not match either of them will not receive it.

For example:

Custom Segment A: Clicked on DME2019 Newsletter: Clicked on activity ID equals XXXXX.

Custom Segment B: Tagged as "DME2018": tagged as "DME2018".

Profiles that either clicked on activity ID equals XXXXX OR are tagged as "DME2018" will receive the message. Profiles that belong to both of the Segments will also receive it. Meanwhile, profiles that don't match neither of them will not receive it.

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