Excluding Segments

Who receives my message?

By excluding Segments, you will be specifying exactly which demographic will not be receiving your message. The specific details about your recipients will depend on the Segment you choose. Any profile that belongs into your chosen Segment(s) will not receive your message.

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All or Any?

Now, there is another important aspect about excluding Segments. Do you wish to exclude all or any of the profiles that match your criteria?


Exclude All

Let's say you have two Segments, Segment A and Segment B.

If you exclude all profiles who match Segments A and B, only profiles who match both A and B will not receive your message, and every profile that does not match both Segments will receive it.

For example:

Custom Segment A: Answered Survey: tagged as "Answered Survey".

Custom Segment B: Sweden Seminars: country equals "Sweden".

Profiles that are tagged as "Answered Survey" AND have country equals "Sweden" will not receive your message, while profiles that belong to only one or none of the Segments will receive it.

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Exclude Any

Let's say you have two Segments, Segment A and Segment B.

If you exclude any profiles who match Segments A and B, then every profile that matches either Segments A or B, or both, will not receive the message. Profiles that do not match either of them will receive the message.

For example:

Custom Segment A: Finland Customers: country equals "Finland".

Custom Segment B: Tagged as "DME2018": tagged as "DME2018".

Profiles that have country equals "Finland" OR are tagged as "DME2018" will not receive the message. Profiles that belong to both of the Segments will not receive it either. Meanwhile, profiles that don't match neither of them will receive the message.

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