Including or Excluding a Condition
Single Conditions can also be set to either include or exclude, and its preceding and following AND/OR relation also affects its role in the segment.

Consider that if the condition itself is set to exclude, and then added into an excluding row, a double negative will result as a positive.
If a condition of excluding Country equals Sweden is added into an excluding row, the segment will include Profiles that have Sweden as a Country value (or exclude Profiles who don't).
