Why Marketing Automation?

Marketing Automation is all about automating those time-consuming, repetitive tasks that all marketers must do. At APSIS One, we make it easy for marketers everywhere to utilise Audience and Profile data, and convert this into streamlined workflows between sales and marketing.

With automated lifecycle marketing, you can plan every stage of the customer journey. From welcome messages, to automated lead nurturing, and even re-engagement campaigns, you can build long-term and profitable relationships with your customers.

Let us do the hard work for you

Marketing Automation with APSIS One allows you to be efficient, be relevant, and be competitive.

  • Create strategic, creative campaigns. Act on user behaviour, and automatically send personalised content to capture the attention of your Profiles.

  • Save valuable time! By automating your communication, campaigns can be planned ahead of time, leaving you free to focus on other aspects of the customer journey.

  • Increase productivity and improve your ROI by targeting customers with personalised communication that they're more likely to respond to.

APSIS One consolidates all behavioural and Event data for intelligent Segment building

Understanding what your customers and prospects need is crucial before you create automated workflows. Unless you know what to send, you can't create an effective and automated communication workflow capable of meeting their expectations.

With APSIS One, response data from your emails and behavioural data from your website and social media channels can all be combined to create smart Segments to target your Profiles.

Optimise the customer journey!

Our Marketing Automation Tool makes it easy for you to go cross-channel with your automation programs and target the audience where they are at any point in their customer journey.

With our drag and drop Flow Editor you can create Marketing Automation flows in minutes combining your channels (Email or SMS node for example), planning the next step with specific actions (Split, Timer, Wait for Event node to mention a few) and even Integrations like the Webhook node!

What's next?

If you want to see how Marketing Automation can improve the flow of your business, head to our dedicated article of use cases and get inspired!

Please note: Marketing Automation in APSIS One is about event-triggered actions. Not transactional triggered emails like order confirmation or the reset of passwords.

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