Why Email Marketing?

Over the years here at APSIS One, we've become one of the leading experts in email marketing. It's our legacy, and it's what we do best.

As the customer journey has evolved, marketing has adapted to new technologies and capabilities, and so have we.

While our focus on developing sophisticated and up-to-date data-driven marketing is unparalleled, we know that email marketing remains one of the main cornerstones of the customer journey.

So let's take it back to basics: see why email marketing remains a powerful and effective communication channel.


Here's why email marketing is the way forward

Pairing APSIS One with your email marketing strategy is a winning combination.

Here's a rundown of the top reasons to propel Email to the forefront of your campaigns today:

1. Automated Emails

With automated lifecycle marketing, you can plan every stage of the customer journey, from welcome messages to automated lead nurturing, and re-engagement campaigns.

Each email you send has the unique power to help you build long-term relationships with your customers.

In APSIS One, using the Email tool together with the Marketing Automation tool makes it simple to communicate with your audience across channels. Target your audience at the right place, on the right time, and with the perfect message.

2. Maximising Budget and ROI

No print costs, no postage fees, no advertising rates, and no paid media.

Email marketing has been proven time and time again to outperform all other methods of marketing. At a fraction of the cost, what's not to like?

Sending carefully crafted messages to the right Profiles that have already opted-in to your communications means you're not wasting either your budget or your time in sending to recipients that have no interest in your messages. Communicate directly to those who want to hear what you have to say!

3. Effective B2B and B2C Marketing

With APSIS One's data-driven marketing, say goodbye to ineffective data silos. B2C and B2B communication with APSIS One is 100% streamlined and intuitive.

Establish smart Marketing Automation flows that send the perfect email at the perfect time, to the right people. Follow the behaviour of your recipients in Email reports, and leverage data to create more personalised communications for your recipients.

We know that there's a good chance a large percentage of your customers will open your email on their mobile devices, so we've created a forward-looking Email Editor that will design the perfect email for all of us who read one the go - you won't have to worry about your communications not loading correctly again!

5. Reach and Versatility

The biggest challenge in email marketing is about balancing your need for reach with your audience's need for relevance.

This is where pairing your marketing strategy with APSIS One comes in handy:

Transform valuable Profile data into smart Segments and create personalised communications with our Marketing Automation, SMS and Email tools.


Need More Convincing?

Don't just take our word for it - here are some compelling reasons from industry experts as to why email marketing should be at the forefront of your marketing strategy:

  • 73% of millennials prefer communications from businesses to come via email.

  • Compared to social media campaigns, email is up to 40 times more effective than social media - and the buying process happens 3 times faster with emails.

  • 78% of marketers have seen an increase in email engagement over the last 12 months.

  • Mobile opens accounted for almost 50% of all email opens.

  • 59% of marketers say that email is the biggest source of ROI.

  • 87% of B2B marketers say email is one of their top free organic distribution channels.

  • 90% of B2B marketers say email engagement is the top metric they track to measure content performance.

Sources: HubSpot, McKinsey & Company, Litmus, Emma, Content Marketing Institute.

Get Inspired

Curious about how our customers are successfully using APSIS One to elevate their email marketing? Take a look at our Success Stories!

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