In the Email tool it's easy to add links to your website, direct your recipients to where you want them to go, and track their behavior via Google Analytics.
In this article
How to Adjust the Link Settings
In the Email tool it's easy to add links to your website, direct your recipients to where you want them to go, and track their behaviour via Google Analytics.
Here you can add a link to your Element, tailor your link, or enable Google Analytics.
Expand Link type and choose between a Web Address, Email Address, Phone Number, Web Version, or Unsubscribe link to connect to your Element.
Choosing Email Address or Phone Number are equivalent to typing "mailto:" or "tel:" in a link.
Enter the phone number, URL or email address.
To ensure that web addresses are resolved correctly and that the collection of Profiles' Response Data and Website Interactions works as expected, the general rule of thumb is to make sure that your links will not be redirected. For example, if your website supports multiple languages via URL parameters, the language parameter must be present in your URL along with the rest of the path.
The URL must be entered with https:// (HyperText Transfer Protocol Secure). If your website has a redirection from http to https, the parameters added to the link in order to identify the Profile and their event can be lost. Other cases and methods, like meta refresh, and a redirection to the home page for when a temporary link has expired, will cause the same effect and we advise you to avoid entirely.
Afterwards, enter a Link title. Curious about this? Jump to Profile Events.
For adjusting image link settings find til link settings in the design panel.
Expand the dropdown and find all the options as described above.
Do you want to track this link in your email? If you want to record the response data from the profiles who receive your email, leave this option ticked.
Otherwise, untick the Track link box to skip tracking interactions with this link. Subscribers who click this link will not get an Email - Click Event in their Profile. Read more about Email Response Data Events...
Advanced Link Settings
Click on the drop-down menu and select an attribute from the list.
Both default and custom attributes are available in this feature.
Attributes as URL Parameters
This feature allows you to add an Attribute (and it's value) as a parameter, i.e https://heartland.one/?first_name=Elsa, to specific links.
2. Enter the URL parameter that should be added to your link under Parameter.
To remove an attribute from your link, click Remove attribute.
Personalisation Tags allow you to display unique, personalised content by using a specific Attribute or Event's value.
The feature above (Attributes as URL Parameters) is about adding the Attribute (and it's value) as a parameter, ie https://heartland.one/?first_name=Elsa.
However, Personalisation Tags allow you to use the value of the Attribute or Event to complete the URL! For example: https://heartland.one/products/##usercreated.attributes.favourite_product_image-tckp6vp97m##.
You can also enter the full URL as a Personalisation Tag. For example: ##usercreated.attributes.favourite_product_url##.
A quick example
If you want to add an Image Element that contains a Profile's favourite product image, and you have a custom Favourite Product Image Attribute...
Add a Personalisation Tag to the Image URL! Each Profile will get a different version of the email, depending on the value of their Attribute.
How to Add Personalisation Tags
Attribute Personalisation Tags are available in the Email Editor, whether you're coming in straight from the Email tool or from an Email Node in Marketing Automation.
Event Personalisation Tags are available in the Email Editor whenever you're creating an email from an Email Node in the Marketing Automation tool. The Event data available will correspond with the Event chosen in the Listen node.
1. Fill in your URL as usual.
2. Locate the part of the URL where you'd like to add the Personalisation Tag.
3. Type ## and select an Attribute or Event from the drop-down menu. Event Personalisation Tags are available in the Email Editor whenever you're creating an email from an Email Node in the Marketing Automation tool. The Event data available will correspond with the Event chosen in the Listen node.
4. Encoding data tags. Usually parameters in links need to be encoded to be a valid URL. For example a parameter like the name "John Smith" contains a space character which will break the URL. Encoding is done by default by Apsis One and will change the name in this example to "John%20Smith". However there could be times when you don't want the data tags encoded. E.g. when the data tag is a full URL or when the data tag is already encoded. You can then untick the box "Encode data tags".
Instead of scrolling inside the drop-down, you can also type the first few letters or words of your Attribute to quickly locate it.
You can also use them in the Image Element's Image URL.
Enabling Google Analytics Tracking in Specific Links
You can add or modify Google Analytics tracking, or UTM parameters to any link in your email with APSIS One.
To begin, locate the Element where your link is placed.
Find the link you want to add UTM parameters to and click on the link settings in the inline toolbar.
Or edit a link you already added.
When you tick the checkbox youll enable this specific link will be tracked. Untick to disable.
You can modify the existing settings for this specific link, or enable tracking if you haven't set this up for the entire email.
If it's disabled, tick the Enabled box
Fill in or modify the UTM parameters for your link. When ready, simply continue working with your email activity!
Disable Google Analytics Tracking in Specific Links
To begin, locate the Element where your link is placed.
Either in the Inline Text Editor or the Element's Options, expand the Link Settings drop-down.
Go to the Google Analytics part and untick the checkbox.