What Can Go Wrong and What Can Go Right

As we follow the email from sender to receiver, there are a surprising number of factors that can affect its final destination. Writing great email content for your Profiles is only the first part of the journey - making sure it lands in inboxes is next.

In the image above, the email's journey from the sender to the inbox or junk folder is mapped. Between every step are processes, events, actions, and user behaviors that can affect the deliverability in a positive or negative way.


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