The AND/OR Relation

Between areas, rows and Segment conditions you will see the AND/OR relation.

This is a vital part of creating your Segments, since it will define whether your conditions are working together or in spite of each other.


AND/OR Between Conditions

Using an AND relation between two conditions will result in creating a logic unit, in which two conditions work with each other as a unit.

For example, EME 2017 AND DME 2018 will only include Profiles that are tagged as both. If excluding, it will exclude Profiles that are tagged as EME 2017 as well as Profiles that are tagged as DME 2018. Profiles that are tagged as neither of those would be included.

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In turn, using an OR relation between two conditions will result in creating a variable, allowing you to include or exclude more than two conditions into the same logic unit. For example, tagged DME 2018 OR tagged EME 2017 will result in including Profiles that are tagged as either DME 2018 or EME 2017. If excluding, it will exclude Profiles that are tagged as both EME 2017 and as DME 2018. Profiles that are tagged as neither, or only one of them, would be included.

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If, however, the row is set to exclude (-), the Segment will be formed by excluding Profiles who match the conditions in the row. The AND/OR relation is affected as well. In that case, when the Country equals Sweden OR tagged as VIP conditions are added into an excluding row, the Segment will exclude all Profiles that have Sweden as a Country value AND all Profiles that are tagged as VIP.

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AND/OR Between Rows

Similarly to the way you would use AND/OR between conditions, using it between rows allows for more complex structures inside the properties or Events area. You may create variables or units, it's up to you.

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If, however, the row is set to exclude (-), the Segment will be formed by excluding Profiles who match the conditions in the row.

The AND/OR relation is affected as well. In that case, when the Country equals Sweden OR tagged as VIP conditions are added into an excluding row, the Segment will exclude all Profiles that have Sweden as a Country value AND are tagged as VIP.

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Having multiple rows in a row container allows you to create more complex Segments by adjusting whether they are set to include or exclude, as well as toggle the AND/OR relation between them.

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AND/OR Between Properties and Events

You may base your Segment on a combination or variation of properties or Events. These may be as long and specific as you like, but for now you can only create Segments that are structured on the basis of properties AND Events, or properties OR Events.

This means that for now it is not possible to put together more elaborate structures like properties OR Events AND properties OR Events. We recommend that for those cases you create two or more separate Segments.

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