Organize your Audience in APSIS One with Subscriptions and Folders

Notice: Subscriptions and Folders only work for new accounts created after 1. July 2022. If you Account has been created before that jump to read more about how Topics and Consent Lists work.

In this article

What are Subscriptions?

A Subscription is basically a record or list of profiles who have given their consent to receive communication from you. Profiles will be able to subscribe and unsubscribe to several different Subscriptions as they wish different communication from you.

To be able to communicate with your customers, members or subscribers from APSIS One, they must be subscribed to a Subscription.

Subscriptions are Channel Specific

In APSIS One today, you can create two types of Subscriptions (more will come as more communication channels become available):

  • Email Subscription

  • and SMS Subscription

The benefit of dividing Subscriptions like this is to allow profiles to subscribe and unsubscribe from one channel at a time.

This means that a profile can unsubscribe from receiving text messages but keep subscribing to email communication. Profiles must subscribe and unsubscribe for each channel they wish to receive communication.

Consent is given on Subscription level. Only create a Subscription if you want profiles to be able to unsubscribe from that Subscription. Use the segment builder to bundle your profiles instead of creating too many Subscriptions, making it impossible for people to unsubscribe from communication and giving your subscribers a bad experience.

To sum it all up

  • To be able to communicate with profiles through email or SMS profiles must have signed up for communication from you. We place these consents in Subscriptions.

  • Subscriptions are Channel Specific which means profiles must subscribe and unsubscribe for each channel in which they wish to receive communication.

  • Only create Subscriptions if you want profiles to be able to unsubscribe. Instead of creating too many Subscriptions use Segments or Tags to bundle your profiles in dynamic or static target groups

How to create a Folder and Subscriptions

Watch this quick video to learn how to create a Folder and Subscriptions with different channels.

How to use Subscriptions to organise your Audience

Let’s look at an example for an online Shoe Store. Every month The Shoe Store sends out a newsletter. For profiles to be able to receive this newsletter they must subscribe to the Email Newsletter Subscription.

Besides sending this general newsletter, The Shoe Store also wants to notify people when they release a new shoe, in both an email and in a SMS, as an extra service to those who wish to be first movers. The Shoe Store has created two additional Subscriptions called Email New Releases and SMS New Releases for that purpose.

This setup would look like this in the platform

For some profiles it might be too much to receive both the SMS and the email, but with this setup you won't lose your subscriber completely if they decide to unsubscribe from the one channel since profiles can unsubscribe from the SMS New Releases Subscription but still subscribe to the Email New Releases.


To help you organize your Audience Consent in APSIS One, you can create Folders to group your Subscriptions. You can group Subscriptions in many ways depending on how you work.

Group your subscriptions by department, brand or business entity. Find a structure that fits your workflow the best.

Example: Subscriptions and Folders by brand or business

The Shoe Store is so fortunate to have a sister store called The Green Store. To help you organize your Audience in APSIS One, you can create Folders to group Subscriptions by brand.

In this example The Shoe Store has a Folder called The Shoe Store Consents with a group of Subscriptions. The Green Store has a Folder Called The Green Store Consents for their Subscriptions.

This Structure makes it easy for the two brands to separate their profiles' consents depending on which brand they have signed up for communication with.

Use the Folders to create the structure that makes the most sense for your business.

What's Next?

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